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NMMA Recognizes 46 Boat and Engine Manufacturers with Marine Industry Customer Satisfaction Index Awards

CHICAGO—February 11, 2016—The National Marine Manufacturers Association (NMMA) today announced 46 recipients of the 2015 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the annual Industry Breakfast at the 2016 Progressive® Insurance Miami International Boat Show® in Miami.

The Marine Industry CSI Awards honor manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2015 and December 31, 2015. Starting with 2016, the program year will follow the calendar year, with the annual award recipient announcement to be held during the Miami International Boat Show. The 2015 announcement also introduces Jet Boats as a new category for award recognition.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed nearly 67,000 customers.

“Measuring our customer’s satisfaction lets us know more about what they are thinking, what they are saying, and allows us to learn and adapt, ultimately reaching a point where we have truly earned their praise.” notes Robert Newsome, vice president of engineering standards for NMMA. “We congratulate these 46 manufacturers for their commitment to their customers and creating exceptional boat ownership experiences.”

The following companies were honored with 2015 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

Avalon/Tahoe: Pontoon Boats

Beneteau USA: Sailboats, Inboard Express Cruisers, Motor Yachts & Trawlers

Bennington Marine: Pontoon Boats

Boston Whaler: Fiberglass Outboard Boats

Chaparral Boats: Deck Boats, Fiberglass Outboard Boats, Jet Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express

Chris Craft: Sterndrive Bowrider Boats

Cobia: Fiberglass Outboard Boats

Crestliner Boats: Aluminum Outboards Boats

Cypress Cay: Pontoon Boats


Formula: Inboard Express Cruisers, Sterndrive Bowrider Boats

G3: Pontoon Boats, Aluminum Outboards Boats

GODFREY: Pontoon Boats

Grady White Boats: Fiberglass Outboard Boats

Harris: Pontoon Boats

HONDA Marine: Outboard Engines

INDMAR: Inboard Engines

LARSON BOATS: Fiberglass Outboard Boats, Sterndrive Bowrider Boats

Lund Boats: Aluminum Outboards Boats

MAKO: Fiberglass Outboard Boats

Malibu: Inboard Watersports Boats

Manitou: Pontoon Boats

MasterCraft: Inboard Watersports Boats

Mercury: Outboard Engines

Monterey Boats: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Moomba: Inboard Watersports Boats

Nautique: Inboard Watersports Boats

Nitro Boats: Fiberglass Outboard Boats

Pathfinder: Fiberglass Outboard Boats

Premier Marine: Pontoon Boats

Pursuit Boats: Fiberglass Outboard Boats

Regal Marine: Inboard Express Cruisers, Sterndrive Bowrider Boats

REGENCY: Pontoon Boats

Regulator: Fiberglass Outboard Boats

Robalo Boats: Fiberglass Outboard Boats

Sea Ray Boats: Deck Boats, Fiberglass Outboard Boats, Inboard Express Cruisers, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express

Skeeter: Fiberglass Bass Boats

Suntracker: Pontoon Boats

Supra: Inboard Watersports Boats

Suzuki: Outboard Engines

TAHOE: Deck Boats

Tiara Yachts: Inboard Express Cruisers, Flybridge Sedans/Convertibles

TIGE: Inboard Watersports Boats

Tracker: Aluminum Outboard Boats

Volvo/Penta: Sterndrive Engines

Yamaha: Outboard Engines

For more information about the Marine Industry Customer Satisfaction Index program, please contact Steve Pizzolatto at AVALA Marketing at stevep@avalamarketing.com or 636.343.9988.


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