Western Outdoor Times - Times Spent Outdoors: Priceless!

Infinity Fabrics, a leader in woven vinyl surfaces, is preparing for growth by updating its logo, brand look and Web site to align with the future of the company.

After spending several years refining their Luxury Woven Vinyl® product, the company has gained traction in the marine industry, with the product being used as flooring and wall coverings.

With its patented backing system, Infinity Fabrics has completely redefined marine flooring. The durable, UV and stain resistant surface stays cool and clean, is soft underfoot, and doesn't mold or mildew like traditional recreational flooring.

The company has seen demand increase significantly over the last few years, and Couch is ramping up production. "The flooring is assisting sales on new models while boosting resale value on refurbished models. It's a win for the bottom line and a win for the boat enthusiast who deserves one less thing to worry about" he explains.

To take full advantage of their momentum, and to further serve their customers, the company will release a new line of upholstery, and a line of bimini tops in the coming months.

Along with increased production, and a bevy of new products, comes a new look for the company. They will be introducing a new logo, and updating all of their materials with a brand look that better aligns with the future of the company. The new logo was designed to reflect the premium nature of the product, and the elegant recreational lifestyle sought by boat enthusiasts.

Since 2007, Infinity Fabrics, a manufacturer of Luxury Woven Vinyl® has offered designers and buyers stylish flooring with proven performance in the most demanding environments. Products are designed and constructed with a patented manufacturing process that features a unique, heavy-traffic rated backing system that is ideal for indoor and outdoor use. And, Environmental sustainability is critically important to Infinity Fabrics.

For more information, visit http://www.infinitylwv.com